Instructor Growth8 min read
How to Sell Online Courses Under Your Own Brand in 2026
Marketplace platforms take 30–50% of your revenue and own your students. Selling courses under your own brand is more achievable than ever — here's the playbook.
Practical guides for instructors, faculty, and independent course creators selling online courses.
Teaching online is now a viable, scalable career. These guides help instructors, faculty, and independent creators build an audience, price and package courses, sell under their own brand, and grow recurring revenue. We cover marketing fundamentals, community building, and the platform features — like white-label domains and high revenue share — that let educators keep more of what they earn.